Calligram
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A calligram is a poem, phrase, or word in which the typeface, calligraphy or handwriting is arranged in a way that creates a visual image. The image created by the words expresses visually what the word, or words, say. In a poem, it manifests visually the theme presented by the text of the poem. Guillaume Apollinaire was a famous calligram writer and author of a book of poems called Calligrammes. His poem written in the form of the Eiffel Tower is an example of a calligram.
Gallery
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 Calligram of a tiger in Arabic script 
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.svg.png) Calligram of a snake in Georgian script 
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Calligram about the Eiffel Tower by Guillaume Apollinaire 
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.jpg) Biggest Calligram in the World, part of the permanent exhibition of the Valencian Museum of Ethnology. 
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 Calligram by Guillaume Apollinaire 
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In 1834 Le Charivari satiric newspaper was condamned because it published a drawing of the king in a shape of Pear. The newspaper was condemn to publish the judgement on cover page. So it is published in the shape of a pear. 
See also
References
- Sonja A.J. Neef: Kalligramme. Zur Medialität einer Schrift. Anhand von Paul van Ostaijens "De feesten van angst en pijn". Amsterdam: ASCA Press 2000
- Deme, Zoltan: Poem-miniatures. In: Chords of Scales, Globe Publish House 1995. Library of Congress No: 2003278749
- Post-War Japanese Poetry (with lots of Japanese calligrams), Penguin Books, 1972.